SEO & Performance Optimization
SEO and Performance Optimization are crucial for the success of your website. Performance optimization ensures that your website loads quickly and provides a robust user experience. SEO optimization helps your website rank higher in search engine results, driving more organic traffic to your website.
Performance also boosts SEO by improving your Core Web Vitals score.
Core Web Vitals
Core Web Vitals are a set of metrics that Google uses to measure the user experience on your website. They include:
LCP measures the loading performance of your website. It tells you how long it takes for the largest above-the-fold content to load on your website. Often this is media (an image or a video) in the hero section at the top of the page. Websites with long LCP times are penalized in search rankings, and may also be abandoned by users if they think the page is loading too slow.
CLS measures the visual stability of your website as it loads. It tells you how much the elements on your website move around as the page loads. Websites with high CLS scores have poor user experiences. Best case a high CLS looks clunky and can cause users to lose their place on a page, worst case scenario users may accidentally click on the wrong element as it moves around, resulting in unwanted behavior like submitting incorrect form data, navigating to the wrong page, and more.
INP measures the interactivity of your website. It tells you how long it takes for your website to respond to user input like a click, tap, or keypress. A long INP time can make your website feel broken, or clunky. Users may repeat a the input resulting in unwanted behavior (such as adding multiple duplicates in the case of an Add to Cart button) and can ultimately cause users to abandon your website out of frustration.
There are also other, older metrics that have been removed from Google’s Core Web Vitals. More info on old and current Core Web Vitals can be found on Google Chrome’s Developer Relations Website.
Accessibility
Accessibility is anther a crucial part of SEO and performance optimization. Websites that are accessible to all users, including those with disabilities, are more likely to rank higher in search engine results.
Not only that, but accessible websites allow people with disablilities to also shop on your online store, expanding your potential customer-base.
It is also a legal requirement in many countries, including the United States (Americans with Disabilities Act), to have an accessible website.
Fledgling Services
Fledgling provides audit and remediation services to help you improve your website’s SEO, Performance, and Accessibility. We can help you maximize your Core Web Vitals scores and make your website more user-friendly, inclusive, and legally compliant with accessibility requirements.
Additional Services
We also offer the following additional services to help you get the most out of your online store:
Get in Touch
We're ready to discuss your project or needs, and we can work quickly to meet your timetable.